Booking options
€220
+ VAT
€220
+ VATClassroom (Nicosia)
5 CPD Units | 5 Hours
Course Overview
This practical workshop is designed for experienced sales executives who want to stay ahead in a rapidly evolving market.
The program blends advanced customer experience strategies, social media engagement, personal branding, and modern sales techniques to help participants drive growth and build lasting client relationships.
Through interactive exercises, case studies, and role-playing, attendees will learn how to integrate digital tools, emotional intelligence, and data-driven insights into their sales approach.
Training Objectives
By the end of this course, participants will:
Master Growth Development Principles – Understand how to align sales strategies with customer-centric growth.
Enhance Digital Presence – Use social media and personal branding to attract and retain clients.
Deliver Exceptional Customer Experience – Apply advanced techniques for loyalty and satisfaction.
Leverage Emotional Intelligence – Build trust and influence decision-making.
Apply Advanced Sales Strategies – Negotiate, upsell, and close deals effectively.
Integrate Data & Technology – Use analytics and digital tools to optimize performance.
Training Outline
Growth Development & Customer-Centric Sales
Evolution of sales roles
Practical: Mapping growth opportunities
Advanced Customer Experience Strategies
Beyond satisfaction: loyalty and advocacy
Practical: Customer journey redesign
Social Media & Digital Selling
LinkedIn and thought leadership
Interrelation with online presence – all media
The digital footprint
Practical: Create a social engagement plan
Personal Branding for Sales Executives
Building credibility and influence
Growth Mindset for experienced professionals
Practical: Craft your (personal) brand statement
Emotional Intelligence & Communication
Reading client signals
Role-play: Handling objections with empathy
Negotiation & Data-Driven Insights
Advanced negotiation frameworks
Objection handling
Practical: Using analytics for personalized offers
Integration & Action Plan
Aligning CX, branding, and growth strategies
Learning and un-learning
Group discussion and next steps
Who Should Attend
Seasoned Sales Executives who want to elevate their skills and adapt to modern growth strategies.
Business Development Leaders responsible for driving revenue and customer engagement.
Account Directors / Key Account Managers managing high-value clients and strategic relationships.
Customer Success Leaders aiming to integrate service excellence with sales growth.
Growth Development Professionals focused on pipeline expansion and digital selling.
Sales Enablement Specialists supporting teams with tools, training, and insights.
Training Style
The training style for this course should be highly interactive and experiential, given the audience (seasoned sales executives) and the practical nature of the topics. Here’s a recommended approach:
A combination of hands-on and digital experience; facilitated through trainer-led group discussions and thought-provoking case studies as well as simulations and real-life examples. Video training, role-playing and the application of coaching/mentoring methods will help participants acquire new knowledge and give them the tools needed to excel in their careers.
CPD Recognition
This programme may be approved for up to 5 CPD units in Personal & Professional Development. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.
In-house Training
For groups within the same organisation, this course may be customized to meet any specific needs and delivered in-house.
Frini Solonos
Frini Solonos has extensive experience in the insurance industry, which she has served in various managerial positions. She has successfully completed the Certificate of Proficiency in Insurance/Advanced Diploma in Insurance Practice and has been certified as Certified Claims Specialist, Motor Insurance Specialist, Underwriting Specialist, Household Insurance Specialist και Health Insurance Specialist. In recent years she has been mainly involved in setting up companies, dealing with corporate governance and expanding their operations. She designs and implements training programmes for staff and business executives, aiming at their professional training and consequently the provision of high-quality services. Her experience includes complaint management, recording and modification of procedures and internal audit. Frini is the founder of FS Fiery Success Ltd, co-founder of Mighty Duo Communications and More and director of Corim Insurance Brokers Ltd . She has a successful track record in both juvenile and adult education. She has studied Biology and holds postgraduate degrees in Educational Leadership and Management (MSc) and Business Administration (MBA). Frini is a certified HRDA Vocational Training Trainer, a member of the Insurance Institute of Cyprus, the European Mentoring and Coaching Council (EMCC) and the Cyprus International Businesses Association (CIBA), as director of Corim Insurance Brokers. She is a keynote speaker and has her own podcast called F-Spot, hosted by HPO Max. Her experience spans various industries most notably education, shipping, food and beverage, construction, and healthcare. She has lectured on violence against minors and held a series of seminars on teacher training in schools.
The invoice is issued on the day the course starts.
Payments can be made by bank transfer, cheque, or credit card.
Certificates are issued within 7–10 days after the course has been completed, provided that the invoice has been paid.
Once your certificate has been issued, you will receive an automated email from Cademy notifying you that it is available.
Click the Get Your Certificate button in the email to download your certificate.
You can also access it from your Cademy account:
To access the course materials, such as presentations and recordings: